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online media relations :: reputation management, blogging, social networking
Today's internet savvy journalists are increasingly using the web to gather background information on their subjects and for companies in the media eye an online press office can be an essential tool to gain further press exposure and maintain relationships with the media.
Online press offices often contain in-depth information on the company, press releases, high resolution image download facilities and biographies for key members of staff along with contact information. They can be designed to be secure with access given to journalists on the back of press releases or open for all to see which also provides a great deal of information for potential employees and site visitors in general.
Online media relations can also remove some of the uncertainty of news release distribution and PR coverage; by only emailing key points or an introduction to the news release and linking to the rest of the information you can track whether a release has been read.
