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reputation monitoring :: public relations, reputation management, blogging
Consumers go online to make buying decisions. When they research organisations using search engines, the results that they observe often influence how they behave. Consumer generated media sites offer the general public the opportunity to express their views of brands. Members of the public such as competitors and ex-employees can take part in the online conversation which can adversely affect the brand reputation.
For this reason it is more important than ever to monitor the content of the web to gauge customer and user opinion of your organisation.
By monitoring this, any negative exposure can then be promptly counteracted through a specially devised campaign of public relations targeting online communities and consequently reducing the amount of negative commentary the organisation receives.
